Kmart SWOT Essay -- essays research papers

Kmart started off on the right foot back in 1899 and was a major player in supplying goods to the consumers from their small five and dime stores. From there they started to expand, they were a provider of low-cost merchandise but once the competition (Wal-Mart and Target) started opening they started loosing the fight. Since that time they have been through many changes and many hard times. By 1962 they started opening full line discount stores which continued to help the company succeed. From 1980 - 2002 five different CEOs ran the company. Some of their strategies were focused on the same track as the one before them while others had to change direction entirely in order to fight to turn the company around. Kmart has suppliers that they order their goods from so they can keep their shelves stocked. They do not make any of their own products however they do try to differentiate themselves by selling exclusive brands that include Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart , and Sesame Street. Kmart ¡Ã‚ ¦s strategy has changed a few times since they started out and may continue to change in order to succeed. They have faced bankruptcy in the past and have fought to continue to compete against their competitors. Kmart has many competitive and environmental forces impacting the industry today. As all organizations do some or these forces are opportunities for them while others are threats to the organization. A few of the forces are their rivals or competitors, the substitutes that can be used, and the new entrants into the market. The main rivals among the merchandising companies are Wal-Mart, Kohls, Family Dollar and Target among many more. Wal-Mart and Target are their main rivals, this is because Wal-Mart is known for their niche as having the lowest prices and Target is known for their fashions and home furnishings both of these items Kmart tries to compete against. Also buyers see Kmart as a discount store which doesn ¡Ã‚ ¦t stand when other competitors have lower prices. Kmart ¡Ã‚ ¦s customer service and available products are two other items that Kmart fails to be a strong competitor in against these rivals. Therefore, the rivalry among the merchandising stores is a strong competitive force in this market. Another external force that affects the market is substitutes. Substitutes are the items a customer can buy to replace the items they purch... ...o the picture. By getting rid of their food items they would also have more room on the shelves to stock the much more requested items that customers want. Since Kmart is up against a couple well known companies they are going to need to stand out. They have their exclusive brands which is great if that is what the customer wants. They need to really push these items by marketing (TV spots and newspapers) so the consumer feels they need to have these items. They also need to put standards in place so that anytime research is done there is a project team put together to implement what changes need to be completed. Their strategy to win back the customer is failing because they are not implementing the needed changes. Instead they are closing down stores and not remodeling the ones that are still in business. They are loosing the market share to both Target and Wal-Mart because they are so focused on how to make another buck that they are not focusing on what really matters, the cu stomers. Until the customers are satisfied with the stores product (being on shelves), the service they receive and the location and shape of the stores they will not return as loyal customers to Kmart.

By night in chile

This is the story of a boy who yearned to be a poet but became an Opus Dei priest Father Sebastian Urrutia. His love is for the literary arts and continues writing poems even as he continues his work as a priest. He is challenged to preserve churches in Europe and encounters odd priests who have a prejudice for pigeons, maintaining falcons in order to keep the pigeons away. One of the priests posits that falconry is the destruction of the symbol of the Holy Spirit. Father Urrutia is sent to teach Marxism to General Pinochet and his Junta secretly.He occasionally goes to the house of a literary lady Maria Canales who has a penchant for hosting parties to artists and authors. As the story progresses, it is revealed that the American husband of the hostess collaborates with the Chilean secret service so that they can detain and imprison suspected subversives. They are kept in the basement of the house where his Chilean wife had these parties. The author masterfully weaves the story and exudes the creative and destructive forces of Chilean politics and literature. He uses magical realism in order to stimulate readers’ minds using graphic style of writing as well as satire and sarcasm.This paper looks at the entity of Urrutia who remains indifferent of the plight of man as well as the destructive apathy of Chilean literature amidst corruption and literary collapse. Bolano uses this narrator to point out the air of complacency that pervades the artists, officials and other people who are accountable to history because of the show of indifference. Father Urrutia is not interested in politics at all since he is basically a priest and literary critic and a priest first and foremost but the political events at that present time seem to get a hold at the upper class circles of literati whom he associates with.His has a comical reaction to the election of Allende (and Pinochet's subsequent coup) since as the people of Chile march to the streets in sweeping social ch ange, Urrutia indulges himself in classical Greek literature so that he is able to escape the political confusion that may derail him from his own personal pursuits. Pinochet succeeds and restores some kind of order. Urrutia is able to breathe as he senses peace at hand. Thus the priest seemingly has distantiated himself from this kind of responsibility and escapes in his own world.He thinks that it distracts him from his art. He is of the thinking that he needs to find something if he does indulges in the confusion of politics if he is to pursue it at all. Thus, he is alienated from the times. Basic to being an effective person is the fact that we are able to make decisions and freely choose from among alternatives. One’s likes and dislikes are partly the wisdom of one’s organism, partly the result of helpful learning that protects one and keeps one out of trouble, and partly the result of harmful learning.Harmful learning includes certain kinds of accidental learning brought about by chance circumstances, as well as conditioned responses that were once appropriate but are no longer so. These obsolete ways of thinking and feeling make it hard for one to act in healthy and satisfying ways now. But when one pays attention to one’s liking and disliking, one naturally becomes more fully aware of likes and dislikes of what one wants to do and do not want to do. One discovers that these sometimes contradict with what one should like and dislike, if one is aware of what is happening inside him.As Urrutia refuses to recognize the kind of apathy that he has for being involved with the exigencies of the times then, he cannot identify with the people around him. The author states that Urrutia maintains that â€Å"One has a moral obligation to take responsibility for one's actions, and that includes one's words and silences, yes, one's silences, because silences rise to heaven too, and God hears them, and only God understands and judges them, so one must be very careful with one's silences. I am responsible in every way. My silences are immaculate. Let me make that clear. Clear to God above all.† (Bolano, 1) Thus, his silence can be a kind of cowardice and stubbornness that characterize his motives. Maria Canales’ house is the host of a soiree and a few of Chile’s well-bred and worldly poets gather to drink cocktails. There is a kind of denial about the urgency of the times as one guest accidentally discovers man manacled who has been tortured because he was an anti-Pinochet dissident. The guest discovers this was done by Canales' husband, Jimmy Thompson. Urrutia thus looks deeply at the implications of this and how it reflects on the inappropriate choice of Canales as the party is done in the same house.â€Å"Because, normally, when she had a soiree, the basement was unoccupied. I asked myself the following question: Why then, on that particular night, did a guest who lost his way find that poor man? The answer was simple: Because with time, vigilance tends to relax, because all horrors are dulled by routine. I asked myself the following question: Why didn't anyone say anything at the time? The answer was simple: Because they were afraid. I was not afraid. I would have been able to speak out but I didn't see anything, I didn't know until it was too late. Why go stirring up things that had settled down after a few years? † (Bolano, 122).Every guest in the party ignores and dismisses this as people get to know about the tortured man at the basement of the house where the party was being held. It is a pity that a priest like Urrutia could justify this inhumanity saying that this is some sort of a goal of literary history, â€Å"That is how literature is made, that is how the great works of Western literature are made. You better get used to it. † (Bolano, 128). Urrutia as an indifferent man is like that of the tortured man and the symbolism that this entails is replete all throughout the story because other people are also indifferent to the plight of the people.Bolano is able to create Urrutia as a pessimistic embodiment of the moral apathy of the writers during the regime of Pinochet. The kind of true responsibility is lacking in Urrutia because response-ability according to Perls, is often a misused word that refers to â€Å"the ability to respond: the ability to be alive, to feel, to be sensitive. † (GTV, 100). It does not mean â€Å"obligation. † It does not mean â€Å"duty. † It is actually a trait that directs a person to do a task without asking why. One does it automatically and because he has been committed to doing that no matter what happens.Discretion is a trait that characterizes the career of Urrutia and his views become distorted as guilt overwhelms him. Author Eder of The New York Times maintains that â€Å"His avowals fall suddenly mute; his omissions blare revelation. † (Eder). WORKS CITED Bolano, Robert o. By Night in Chile. New Directions Publishing Corporation (December 2003) Eder, Richard. Books of the Times: A Priest who Lived Trhough the Grim Pinochet Era. The New York Times. Retrieved June 5, 2008 at: http://query. nytimes. com/gst/fullpage. html? res=9B00E2DB1030F935A25752C0A9629C8B63&n=Top%2FFeatures%2FBooks%2FBook%20Reviews

Viral Hemorrhagic Fever and Ebola Virus Species - 2359 Words

What is Ebola hemorrhagic fever? Ebola hemorrhagic fever (Ebola HF) is a severe, often-fatal disease in humans and nonhuman primates (monkeys, gorillas, and chimpanzees) that has appeared sporadically since its initial recognition in 1976. The disease is caused by infection with Ebola virus, named after a river in the Democratic Republic of the Congo (formerly Zaire) in Africa, where it was first recognized. The virus is one of two members of a family of RNA viruses called the Filoviridae. There are five identified subtypes of Ebola virus. Four of the five have caused disease in humans: Ebola-Zaire, Ebola-Sudan, Ebola-Ivory Coast and Ebola-Bundibugyo. The fifth, Ebola-Reston, has caused disease in nonhuman primates, but not in humans.†¦show more content†¦Persons tested later in the course of the disease or after recovery can be tested for IgM and IgG antibodies; the disease can also be diagnosed retrospectively in deceased patients by using immunohistochemistry testing, vir us isolation, or PCR. How is Ebola hemorrhagic fever treated? There is no standard treatment for Ebola HF. Patients receive supportive therapy. This consists of balancing the patient’s fluids and electrolytes, maintaining their oxygen status and blood pressure, and treating them for any complicating infections. How is Ebola hemorrhagic fever prevented? The prevention of Ebola HF in Africa presents many challenges. Because the identity and location of the natural reservoir of Ebola virus are unknown, there are few established primary prevention measures. If cases of the disease do appear, current social and economic conditions often favor the spread of an epidemic within health-care facilities. Therefore, health-care providers must be able to recognize a case of Ebola HF should one appear. They must also have the capability to perform diagnostic tests and be ready to employ practical viral hemorrhagic fever isolation precautions, or barrier nursing techniques. 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The New York Times Review The Critique Of A Broadway...

Literally five minutes ago I was sitting on my couch, trying to figure out what I was gonna do this weekend and then I get a phone call telling me I have won two tickets to see a Broadway production. At first I am excited but then I automatically started freaking out about who I was gonna take. All my friends are going to a music concert that I can not afford, but then I start thinking I can take a family member. I began to think it over and I decide I am going to take my grandmother because she never really gets out and just goes on a randomly fun trip. Now that I know I am taking her I need to find a sho i know she will enjoy. I know since she has gotten older she like shows and movies that have a good story or movie plot that involves†¦show more content†¦The performer that has been chosen for Jenna, has a beautiful voice that she manipulate perfectly to make the audience fall in love with the character of Jenna. Her character embodies a true female lead that endures hard times but tries her hardest to keep her life on track. The overall show is described as being â€Å"rich on musical pleasure† and pleasing to the audience. In a way the show also seems to embody the personality of lower class, by the way the review emphasizes the point that its about gritty workers and a struggling female lead. After reading these two reviews I am officially deciding the this musical is the one that my grandmother and I are going to go watch. Bothe reviews have described the play in a motive way. The first review emphasizes on the intriguing storyline that grabs the audiences attention due to the drama that is all happening on the stage. The show allows the audience to watch the life of Jenna unfold in front of their very eyes. The other review that I read also leaves me with a sure feeling that the musical will do nothing less than please my grandmother and I. 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Gojira Comparison - 1054 Words

Nuclear War is a special topic which are used by many movies. Usually, movies depict the chaos that nuclear weapons bring and show the audience a warning. Different movies have different ways to show the danger of nuclear weapons. This essay compares and contrasts two movies and talks about the concept of â€Å"nuclear war† depicted in them. Gojira is a monster movie which depicts the aftermath of the use of nuclear weapon. The 1954 version of Gojira is the first movie of the series. In this movie, a giant unknown monster attacks the Odo Island, destroying fishing boats and the coast village. The government in Tokyo sends paleontologist Kyohei Yamane to investigate the monster. After a detailed investigation, Yamane concludes that Gojira has†¦show more content†¦On the way to escape, the final war between Max and gangsters breaks out. Finally, Max wins the war and manages to kill the leads of gangsters. After setting down the people he rescued from the facility, Max continues his travel in the dessert. Both movies have a negative depiction of the nuclear war or nuclear weapons. Both movies have similarities in the depiction of the concept of â€Å"nuclear†. For example, both movies have a depiction of the chaos brought by nuclear war or nuclear weapon. In Gojira, the monster is disturbed by the nuclear weapon test and rises from the coast, causing a lot of damage to the city. The disaster of Gojira is actually an indirect consequence of nuclear weapon. In The Road Warrior, the chaos of nuclear war is presented by people’s life and the shortage of resources. After the nuclear war, the life of the survivals is chaotic. People fight and kill each other because of the resources. Even, the former officer Max, the symbol of the justice, becomes someone who seeks fuel in wrecked cars in the beginning of the movie. This movie makes a statement that, after the nuclear war, there is no civilization in the world and people have to live in the chaos to survive. There is also difference in the depiction of the concept of â€Å"nuclear† in both movies. In Gojira, the depiction is indirect. The direct damage is made by the monster instead of nuclear weapons. This movie projects the chaos caused by nuclear weapons into the

Prostitution Should It Be Legal Essay Example For Students

Prostitution: Should It Be Legal? Essay Prostitution: Should It Be Legal? Essay Prostitution is known as the oldest profession in the world, however, many states in the U.S. outlaw it. The textbook definition of prostitution is the act or practice of engaging in sexual acts for money (Prostitution, Macmillan 805). Nevada is the first state in the United States to legalize prostitution. Although the long-term effects of legalized prostitution are uncertain, the short-term effects have been economically beneficial. Prostitution should be legalized because not only could it financially benefit the country, but it could also reduce crime. There are many reasons why prostitution is illegal in 49 U.S. states today. First, and foremost, many people feel that prostitution should stay illegal in order to preserve morality. Parents do not want their children to grow up thinking that prostitution is acceptable. Worse yet, parents do not want to hear their children say, When I grow up, I want to be a prostitute. Christianity also looks down upon prostitution because according to their beliefs, the act of sex is only to be done when a man and a woman are in love and married. Monogamy is to be practiced in the marriage, and any violation of this is considered a sin. Another reason why the preservation of morality is so important is that peoples morals shape the future of our nation. Many people feel that if prostitution is legalized, then its long term effects would be detrimental to the United States. The divorce rate in the United States peaked at an all time high in 1980 (Marriage 56). By the legalization of prostitution, this would allow room for husbands and wives to commit adultery. Thus, leading the marriage to a divorce. The divorce rate has really increased over the centuries. In the U.S. today, the divorce rate is fifty percent of the U.S. itself (Holland 86). Second, prostitution is a great health risk to the U.S. because of the spread of sexually transmitted diseases (STDs). A major concern about STDs is the spread of AIDS, which is currently a deadly STD because a cure has not yet been found for the disease. The transmission of STDs is already on the rise due to many uneducated teenagers having unprotected sex. In addition, most of theses teens are not going to a physician to be screened for them. Because of this, many curable STDs are going untreated and being spread throughout a community. Prostitution only adds to this problem because prostitutes have sexual contact on a daily basis, and rarely have themselves screened for STDs. Most of the time, prostitutes will not go to a doctor because they cannot afford it, they are too afraid, and/or they just do not want to deal with it. Unfortunately, simply ignoring the problem does not make it go away. Some taxpayers feel that this problem will only increase the cost of health care. In some cases prostitutes become pregnant and are left to raise a child on their own. For these women, their futures are uncertain because now they have a child to care for. This is another concern for taxpayers because the majority of these women will seek government assistance. With prostitution being illegal, many violent crimes against prostitutes go unreported every year. Prostitutes are often too frightened to report the crime to police. Most of the time, the crimes perpetuator is a pimp or a client. Several of the crimes committed against prostitutes include robbery, kidnapping, rape, battery, and/or homicide. Prostitutes, however, are not the only victims. Sometimes the client is also the victim. A street prostitute is already a lawbreaker, which may encourage other crimes, such as rolling clients (drugging them and stealing their money) (Street Cleaning 25). .u4bd3b4808a358b528f3364b8dd4a498e , .u4bd3b4808a358b528f3364b8dd4a498e .postImageUrl , .u4bd3b4808a358b528f3364b8dd4a498e .centered-text-area { min-height: 80px; position: relative; } .u4bd3b4808a358b528f3364b8dd4a498e , .u4bd3b4808a358b528f3364b8dd4a498e:hover , .u4bd3b4808a358b528f3364b8dd4a498e:visited , .u4bd3b4808a358b528f3364b8dd4a498e:active { border:0!important; } .u4bd3b4808a358b528f3364b8dd4a498e .clearfix:after { content: ""; display: table; clear: both; } .u4bd3b4808a358b528f3364b8dd4a498e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4bd3b4808a358b528f3364b8dd4a498e:active , .u4bd3b4808a358b528f3364b8dd4a498e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4bd3b4808a358b528f3364b8dd4a498e .centered-text-area { width: 100%; position: relative ; } .u4bd3b4808a358b528f3364b8dd4a498e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4bd3b4808a358b528f3364b8dd4a498e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4bd3b4808a358b528f3364b8dd4a498e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4bd3b4808a358b528f3364b8dd4a498e:hover .ctaButton { background-color: #34495E!important; } .u4bd3b4808a358b528f3364b8dd4a498e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4bd3b4808a358b528f3364b8dd4a498e .u4bd3b4808a358b528f3364b8dd4a498e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4bd3b4808a358b528f3364b8dd4a498e:after { content: ""; display: block; clear: both; } READ: In Cold Blood Essay As a result, crimes associated with illegal prostitution often go unreported and without punishment. Although enforcement of illegal prostitution exhausts a great amount of time, some citizens feel that the time is well spent. Many residents complain that street prostitution brings noise, declining property values, a bad environment for children, and a health threat. Residents feel that street prostitution detracts from the innocence of their childrens childhood; and no price is too high to prevent this from happening. One tactic that is being .

Making A Dream Come True free essay sample

It was always a lifelong dream to have his own business, and after two years of sweat equity in his role as CEO of the Social and Savings Club, he felt he was ready to successfully operate his own business. He had visions of rooms filled with friendly conversation, music, and the laughter of people basking in the ambiance off much needed lounge, targeting a more mature crowd. He was well on his way to becoming an Entrepreneur. His companys name exemplifies his target market, Grown Sexy Lounge. This establishment is an entertainment lounge where adults can socialize and co-mingle in a safe and relaxing environment.Before opening the lounge Jonathan was the CEO, of a Social and Savings Club, which was successful for two years, and in that ole he learned that charging a ten dollar ($10) cover charge, along with hosting events was an attractive idea. He had a passion for the business, and he enjoyed the combination Of nightlife, business, and hospitality. We will write a custom essay sample on Making A Dream Come True or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jonathan fulfilled all four of the primary characteristics of becoming an Entrepreneur: Passion for the business, Product/Customer focus, Tenacity despite failure, and Execution Intelligence.Questions ensued, what type of start-up firm he would pursue? His business would come under Lifestyle firms, firms that provide their owner the opportunity to pursue a particular lifestyle, and make living at it. His decision was made, he had his business ideas, he was moving from a desire or idea, to an actual entrepreneurial firm. Jonathan researched the target market and decided he would target the twenty-five year and older crowd. This would be his niche market. He started to work on a financial feasibility analysis which gave him a clear concept of his startup cost.He factored in the cost of a business license, dance license, food permits, alcohol license and location costs, rent, equipment, beginning inventory, utilities and payroll. He now had a clear understanding of how such it would take to get started. The startup cost ranged from $8,000- $1 0,000 for a small club. He created a solid business plan that would give him a strong advantage and a written narrative that would help describe what he intended to accomplish, and how he intended to accomplish it. When he started his business plan he had several sections he wanted to focus on. The Industry Analysis this assessment gave him an overall appeal Of the industry and the target market for the service he wanted to provide with the night club industry. He saw his location and was ready to get started. Challenges Ahead In spite of Jonathans experience and business plan, he faced the same challenges that many startup companies have faced, funding. After being denied by the bank and told that they only wanted to handle expansion loans not startups, he didnt let that deter his plan. The seed money he needed to get his business started wouldnt come from the bank.He worked harder, bootstrapping -? using creativity, ingenuity, or any means possible to obtain resources other than borrowing money or raising capital from traditional sources. He used: personal funds, and reached out to friends and family to invest. After raising enough money to start the new business, he faced more obstacles. He now had to deal with the City Council Representative in his assigned area, along with building neighborhood awareness. After three long meetings, Jonathan received the okay to start his business on May 5, 2012.He had to obtain licenses such as: dance license, food permits, and an alcohol license from the Alabama Beverage Control Board (BBC). He worked hard to pull what he needed together. Competitors There was lot of competition in the city, so his first step would be to establish ho his competitors were. Jonathan started working on the competitor analysis section of his business plan which gave him a detailed evaluation of his competitors. He visited some of his competitors like: Airport Lounge, Lounge, J Gs Lounge, Marianne Lounge, Steel City Lounge and plum Bar Lounge.In doing so, he was able to determine how different he wanted his club to be. He would buy the building, which would give him ownership of the building instead of leasing it like the competition. He wanted to stand out from the competition, his establishment would not be just a typical lounge here people gathered on the weekends, but during the week as well. He would also allow his venue to be used for special occasions and private functions as well. Marketing Once the lounge opened it was a great undertaking.Jonathan, along with his family and friends worked very hard to promote his establishment. He would now decide on his marketing mix. This was done with Flyers, word of mouth, social media, and a website that was created for the lounge. He enticed his clientele from the Social and Savings Club and welcomed suggestions from them. The owner learned to do a market analysis on drink ricers and came up with specials for every day that the venue was open. Financial Analysis Expectations The Grown Sexy Lounge has been overwhelmingly positive. We are now starting to make profits from our business, and see some success, Jonathan Gizzard stated. We are currently planning renovations and hope to expand our business. He emphasized his desire to create a community around the space, a community that is welcoming and appreciates the venue, fine drinks and the pleasure of company. Future plans of growth is to do a complete renovation of the old historic building we currently own, restore the lounge, AR, and outside cosmetic work. Mr.. Gizzard plans to renovate his building to attract the target market to bring the desired revenue.While interviewing Mr.. Gizzard We asked Mr.. Gizzard such questions as: What drives you to go to work daily? -The love of what do, it encourages others to achieve their goals, and desire to create a legacy for my children to build on if they so choose. What sacrifices have you had to make to be a successful entrepreneur? Sacrifices made was using my ovum personal funds as start-up cash and spending time with my family and spending long hours promoting my equines What would say are the five key elements for starting and keeping your business successful? (1 ) Having a vision, (2) Developing a plan to obtain the business that follows your vision, (3) Know who your customers are, (4) Surround yourself with people that will help fulfill your vision and (5) Grow your business continually strive to make it better. If you could go back in time and make an alternate business decision, what would it be and why? -? An Alternate business decision would have been to buy the entire block that surrounds the current e stablishment. We would own each building and could have multiple venues now.What have been some of your failures, and what have you learned from them? Failures in pricing, we realized we had to have reasonable prices to attract a crowd, another failure we added a pool table that really didnt make any money. Failures give you information on what not to do and how it could have been done differently. What has been your most satisfying moment in business? The Most satisfying moment is when profit was actually earned in the last year, the fruits of the seeds planted were coming forth. Exit Strategy As part of the exit strategy the owner wants to invest in opening anotherLounge/Karaoke Bar/ featuring Neo-Soul and live jazz bands and he plans to leave these establishments to his children for future income and or legacy. Conclusion Through the interview, Mr.. Gizzard was able to show the motivation behind the starting up of the business and the reason for choosing the particular line of business. The interview also reveals how the initial capital was raised and the challenges encountered while raising the capital. Mr.. Gizzard also managed to discuss the marketing strategies that were used and the general challenges that the business faces. As the interview ends, Mr..